Digital Marketer, Adwords
Innovative Language Learning
Akasaka, Tokyo, Japan
4 日前

Innovative Language Learning is looking for a Digital Marketer to develop, implement, track, and optimize our digital marketing campaigns across a number of channels, with a particular emphasis on Google Adwords.

Responsibilities :

  • Plan and execute web, SEO / SEM, and display advertising campaigns
  • Measure and report performance of digital marketing campaigns, and assess against goals (ROI and KPIs
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Plan, execute, and measure experiments and conversion tests
  • Qualifications

  • Proven working experience in digital marketing
  • Demonstrable experience in SEO / SEM and display advertising campaigns
  • Experience with A / B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
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