Overview of job
GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.
We are currently looking for a Search & Programmatic Media Manager to join us. In this role, you will be responsible for thinking strategically, managing search and programmatic tactics within campaigns, delivering performance optimizations, and maintaining good working relationships with external partners.
Also, the Search & Programmatic Media Manager will manage the search & programmatic team.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
This role reports to :
3 best things about the job :
It is programmatic. It is where the industry is heading and presents some of the most exciting and developing work available in digital today.
Data driven advertising is spearheaded by all client at GroupM Japan and you will work closely with the major media publishers in the market to drive this for our agency.
You will be part of a growing digital leadership team at one of the fastest growing media agencies in China.
In this role, your goals will be :
In three months :
Up-to-speed and taken ownership of the programmatic business at GroupM Japan agencies including MediaCom, Mindshare, L’Atelier, and Wavemaker.
Built a good relationship with the key decision makers on client side and within agency
Understood GroupM’s value proposition in the context of Japan for the importance of the digital approach
In six months :
Developed strategic direction towards Programmatic at the company.
Developed data driven advertising offering. Working with data partners in the market as well as internally at GroupM.
Taken control of major clients running programmatic and improved the operation across these.
Actively support digital output and strategy on major integrated pitches, and potential support on regional / global pitches
Build and grow our publisher partnerships and their agency involvement across all client business.
In 12 months :
Responsible for driving programmatic Innovation and data driven advertising topics across the whole agency.
Cemented the value stream with key data partners in the market.
Represents GroupM Japan nternally & externally in Digital related topics.
What your day job looks like at GroupM :
Grasp the competence of members and make appropriate business arrangements.
Training team members
Create strategies that deliver client marketing goals via search and programmatic
Develop data-driven media approaches and targeting strategies
Create keywords and creative ideas in collaboration within integrated team
Develop tracking strategies aligned with measurement requirements
Manage orders with external partners
Reporting and Optimization
Visualize campaign effects and provide analysis of causes / attribution
Develop an optimization plans and review with clients
Collaboration with Partner Companies
Communicate effectively with platform partners, tool vendors, etc.
Track with market developments and share with clients
Adjust and negotiate, as necessary
Cooperation with Global Network (directly, or through translator / interpreter)
Daily communication with offices in other markets
Information exchange and reporting, as necessary
What you’ll bring :
Good communication skills
Attention to detail
High problem solving ability
Minimum qualifications :
Clear understanding of planning and operation in search
Data compilation and analysis ability in search
Ability to understand client's brief and deliver it via search
Clear understanding of programmatic advertising
Ability to carry out and manage everyday tasks
Understanding of performance measurement of general advertising and digital marketing
Understanding of strengths and weaknesses of various tools of media research and their effective use
Be proven to have computer use ability (Word, Excel, PowerPoint, etc.)
Written and verbal advanced communication skills
Ability to negotiate
Time management ability
High ability to manage numbers
Ability to manage teams
Fluent Japanese speaking and writing ability
More about GroupM
GroupM is the leading global media investment management group serving as the parent to WPP media agencies including Mindshare, MediaCom, Wavemaker, Essence and m / SIX, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions.
GroupM’s primary purpose is to maximize the performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development.
GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people, and is increasingly working closely for the benefit of clients with WPP’s data investment management group, Kantar.
Together, GroupM and Kantar account for over 50% of WPP’s group revenues of more than $20 billion.