GroupM | サーチ & プログラマティック メディアマネジャー
MEC
Tokyo , Japan
12 日前

Overview of job

GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.

We are currently looking for a Search & Programmatic Media Manager to join us. In this role, you will be responsible for thinking strategically, managing search and programmatic tactics within campaigns, delivering performance optimizations, and maintaining good working relationships with external partners.

Also, the Search & Programmatic Media Manager will manage the search & programmatic team.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

This role reports to :

3 best things about the job :

  • It is programmatic. It is where the industry is heading and presents some of the most exciting and developing work available in digital today.
  • Data driven advertising is spearheaded by all client at GroupM Japan and you will work closely with the major media publishers in the market to drive this for our agency.
  • You will be part of a growing digital leadership team at one of the fastest growing media agencies in China.
  • In this role, your goals will be :

    In three months :

  • Up-to-speed and taken ownership of the programmatic business at GroupM Japan agencies including MediaCom, Mindshare, L’Atelier, and Wavemaker.
  • Built a good relationship with the key decision makers on client side and within agency
  • Understood GroupM’s value proposition in the context of Japan for the importance of the digital approach
  • In six months :

  • Developed strategic direction towards Programmatic at the company.
  • Developed data driven advertising offering. Working with data partners in the market as well as internally at GroupM.
  • Taken control of major clients running programmatic and improved the operation across these.
  • Actively support digital output and strategy on major integrated pitches, and potential support on regional / global pitches
  • Build and grow our publisher partnerships and their agency involvement across all client business.
  • In 12 months :

  • Responsible for driving programmatic Innovation and data driven advertising topics across the whole agency.
  • Cemented the value stream with key data partners in the market.
  • Represents GroupM Japan nternally & externally in Digital related topics.
  • What your day job looks like at GroupM :

    Team management

  • Grasp the competence of members and make appropriate business arrangements.
  • Training team members
  • Media Planning

  • Create strategies that deliver client marketing goals via search and programmatic
  • Develop data-driven media approaches and targeting strategies
  • Create keywords and creative ideas in collaboration within integrated team
  • Develop tracking strategies aligned with measurement requirements
  • Manage orders with external partners
  • Reporting and Optimization

  • Visualize campaign effects and provide analysis of causes / attribution
  • Develop an optimization plans and review with clients
  • Collaboration with Partner Companies

  • Communicate effectively with platform partners, tool vendors, etc.
  • Track with market developments and share with clients
  • Adjust and negotiate, as necessary
  • Cooperation with Global Network (directly, or through translator / interpreter)

  • Daily communication with offices in other markets
  • Information exchange and reporting, as necessary
  • What you’ll bring :

  • Good communication skills
  • Attention to detail
  • Strategic orientation
  • Self-starter
  • High problem solving ability
  • Proactive thinking
  • Minimum qualifications :

  • Clear understanding of planning and operation in search
  • Data compilation and analysis ability in search
  • Ability to understand client's brief and deliver it via search
  • Clear understanding of programmatic advertising
  • Ability to carry out and manage everyday tasks
  • Understanding of performance measurement of general advertising and digital marketing
  • Understanding of strengths and weaknesses of various tools of media research and their effective use
  • Be proven to have computer use ability (Word, Excel, PowerPoint, etc.)
  • Written and verbal advanced communication skills
  • Ability to negotiate
  • Time management ability
  • High ability to manage numbers
  • Ability to manage teams
  • Fluent Japanese speaking and writing ability
  • More about GroupM

    GroupM is the leading global media investment management group serving as the parent to WPP media agencies including Mindshare, MediaCom, Wavemaker, Essence and m / SIX, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions.

    GroupM’s primary purpose is to maximize the performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development.

    GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people, and is increasingly working closely for the benefit of clients with WPP’s data investment management group, Kantar.

    Together, GroupM and Kantar account for over 50% of WPP’s group revenues of more than $20 billion.

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