Field Marketing Director
Wiley
Tokyo, Japan
5 日前

Location : Tokyo, Japan

Address : Nomura Fudosan Nishi Shinjuku Bldg 8F, 8-4-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo

Work Type : Full Time, Permanent

Our mission is to unlock human potential. We welcome you for who you are, the background you bring, and we embrace individuals who get excited about learning.

Bring your experiences, your perspectives, and your passion; it’s in our differences that we empower the way the world learns.

We currently have an exciting opportunity for an experienced Field Marketing Director based in Japan, to lead our APAC Field Marketing team.

Reporting into the Vice President of Library Solutions Marketing, the Field Marketing Director will drive marketing strategies and programs across APAC to achieve the business objectives.

The successful candidate will have good understanding of scientific publishing or related industry, a strong digital marketing background with experience in leading a marketing team to achieve the business goals.

They will work closely with cross functional teams, especially the APAC sales team, to drive retention and new business in this market.

They will be accountable for creating and influencing sales opportunities through marketing campaigns to drive new business, cross-sell, and up-sell and will ultimately build the strategy, framework, and plan for the field marketing team.

How you will make an impact :

Marketing Strategy

  • Own the overall marketing strategy and plan for the APAC market
  • Sales target and pipeline analysis for marketing program strategy
  • Adapt strategies at the local level to achieve global objectives
  • Plan, develop, implement and evaluate the marketing functions against key metrics. Achieves ROI goals for marketing investment and tracks new opportunities and customers and the contribution of these to the bottom line for the business.
  • Partner across the sales organization to align on goals and strategies.
  • Field and Digital Marketing

  • Lead the team to strategize, design and execute programs for retention and new business.
  • Create a strategy for Account-Based marketing across all territories.
  • Define strategies to inform campaign execution including campaign objectives, segmentation, channel plan and campaign assets creation (content, email templates, landing pages, banners, social media posts etc.).
  • Create efficiencies in programs across all territories.
  • Set targets and track KPIs to ensure the marketing programs are impacting the business and sales goals.
  • Marketing Leadership

  • Lead collaboration with sales and product marketing to develop go-to market-strategies from lead generation thru sales closing.
  • Ensure excellent post-sales customer care.

  • Regular reviews of performance and train, coach and develop team members.
  • Participate in the development of the annual budget and adhere to departmental expense budget.
  • Cross-functional collaboration

  • Partner with sales, global enterprise marketing, EMEA and Americas field teams, product marketing to ensure goals are aligned and your team is creating programs that align to share goals
  • What we look for :

  • Significant field and digital marketing experience, preferably in scientific publishing or related industry
  • Demonstrated experience leading successful teams to achieve goals
  • The ability to collaborate, build relationships, and drive results across teams (including remote colleagues) and at all levels of an organization.
  • Strong analytical skills and ability to analyze & interpret metrics around marketing performance to understand the marketing to sales pipeline funnel
  • Ability to work and deliver to a deadline with high quality work
  • Strong communication skills and business level English and Japanese
  • Please note- International travel will be required for this position.

    Why should you join Wiley?

  • Excellent opportunities to travel for business and additionally Wiley colleagues have 1 month of the year where they can work from any location in the world!
  • Flextime scheme to encourage work life balance for our team!
  • Fantastic well-being initiatives such as Happy Fridays’ with the afternoon off during part of the year, flexibility to work from home, fun events and activities with colleagues!
  • Wiley offers defined-contribution pension plan for retirement.
  • Excelled opportunities for learning and development with free access to LinkedIn Learning, Cross Knowledge and much more!
  • About Wiley :

    Enabling Discovery, Powering Education, Shaping Workforces.

    We clear the way for seekers of knowledge : illuminating the path forward for research and education, tearing down barriers to society’s advancement, and giving seekers the help they need to turn their steps into strides.

    Wiley may have been founded over two centuries ago, but our secret to success remains the same : our people. We are willing to challenge the status quo, move the needle, and be innovative.

    Wiley’s headquarters are located in Hoboken, New Jersey, with operations across the globe in more than 40 countries.

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