WHO YOU ARE
As a person you are passionate about people, business, IKEA’s purpose and continuously driving better performance. You are energized by driving business growth and contributing to overall success of IKEA through solving tough analytical problems.
Further, you are motivated by increasing customer value and thinking customer first. For this role we believe you have 7-
10 years of experience in planning, driving output and measuring marketing performance (business). In addition, you have experience in defining marketing KPIs aligned with strategic objectives as well as experience from retail, preferably home furnishing sector.
You have deep knowledge of data analysis as well as of techniques for following up and measuring activity efficiency and effectiveness using relevant tools and technology as well as of current marketing trends, developments, and performance metrics.
Moreover, you have broad knowledge of marketing technology as well as of the IKEA multichannel reality and online customer behaviours.
Further, you have broad knowledge of IKEA concept, brand objectives, values and vision as well as of IKEA tools, processes and cycles as well as of Group strategies, priorities and business planning process as well as of operational plans and goals including follow up on KPIs.
Finally, you possess good knowledge of change management methods and tools as well as stakeholder management. You have ability to understand the complexity of IKEA business and the role of Commercial as an integrated part of the business.
You have good leadership capabilities including ability to lead peers and stakeholders while communicating in an inspirational way with the IKEA tone of voice combined with strong interpersonal skills.
Furthermore, you have strong analytical, strategic and problem-solving skills with the ability to make decisions with speed and simplicity combined with ability to apply an analytical and problem-
solving mindset to identify trends and solve complex problems. Finally, you have ability to take a holistic view of a global organisation and identify business opportunities accordingly as well as ability to follow up and measure performance of output and capture learnings to improve planning and performance moving forward.
n the role as Country Marketing Performance Leader, you are responsible for leading the Marketing Performance framework, defining the KPIs & measurement, optimising the ROI and influencing the business to act on recommendations.
You will : - Act as a member of the Marketing Management team and proactively contribute to marketing plan / output in order to deliver to the common objectives and goals -
Be responsible for defining the Marketing Performance Framework (including KPIs and measurements) - Be responsible for driving a significant improvement of the ROI of Marketing activities to contribute to the Marketing function’s extraordinary result -
Identify recommendations and influence key stakeholders to ensure that goals are consistently met - Lead the overall performance analysis of paid, owned and earned media to drive ROI -
Collaborate in the execution of global post activity implementation reviews, sharing key findings with stakeholders to improve the quality of global content and media development -
Contribute with identifying growth opportunities and together with Customer Engagement Team Leader, Integrated Media Team Leader and Marketing Communications Team Leader give input to hubs to meet common goals -
Lead the marketing plan process, ensuring objectives are based on a clear understanding of our current performance and ROI -
Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact -
Contribute to the integrated multichannel executions / output of the function in order to contribute to the business goals -
Measure performance of output in own areas to maximize efficiency and effectiveness, and ensure performance excellence throughout the year -
Be an active player in driving an open and sharing climate, be a role model of the IKEA values, and contribute to the transformation of IKEA In this role you will report to the Country Marketing Manager.
ABOUT THIS WORK AREA
We deliver sustainable, extraordinary growth by creating a new, unique, inspiring and convenient meeting with the customers.
We deliver a multi-channel experience that adds value to the many people and inspires a home furnishing movement.