Brand Specialist - Marketing Division
Tokyo, Japan
6 日前

Job Description :

Recently Rakuten has been doing a lot of branding activity including rebranding, sponsorship(NBA, GSW, FCB etc.) to enhance the brand globally.

Us brand team is playing a crucial rule of these branding activities. We are the core team to settle down whole Rakuten group's brand strategy, execute to enhance the brand both globally and domestically, determining the group visual identity.

We are the team to create brand management system which will be applied not only in domestic, but also in the globe. We are also the team to create a lot of brand asset so that Rakuten's identity could be expressed accurately.

We are looking for people who is willing to accept the challenge of managing such a big brand like Rakuten. You will experience big strategy planning & execution as well as a lot of very detailed operation.

The position requires very good communication skill, strategy planning & execution skill.


  • Be window person between HQ and each businesses branding PIC. Need to build and keep good relationship for better governance.
  • Build strategy, plan and execute it to help building the Rakuten brand accurately in the globe & Japan.
  • Cooperation with management on branding
  • Enhance the efficiency and output of current global brand management system.
  • Finding issue of our brand and take initiative to resolve the issue.
  • Working as PM to collaborate with designers to create brand asset, key brand creative based on proper brand strategy
  • Give necessary direction to the agency we work with. Build agency relationships and management of relationship
  • Create necessary document at a corp level such as RFPs, guidelines.
  • Persona Design, User Survey-based Scenario Design and User Needs Extraction
  • Create brand communication strategy and deploy to boost our business
  • Analysis of current issues of both corporate brand communication and BUs
  • Contents planning aligning with brand strategy and communication in terms of mid-term point of view
  • Minimum Qualifications

  • Interested in branding area.
  • Work experience in branding related area, have basic knowledge of branding, brand management, brand enhancement.(More than 3 years)
  • Excellent communication skills in order to coordinate with top management, overseas, external agencies, other departments.
  • Proven ability to work in a fast paced environment
  • Written and presentation skills
  • Good understanding of Microsoft office software.
  • Business level English
  • Business level Japanese
  • Preferred Qualifications

  • Work experience in global environment, know how to collaborate with overseas.
  • Knowledge of planning and execution of communication strategy
  • Familiar with working as a member of HQ department.
  • Project Management skill
  • Experience on IT & digital-related industry
  • Experience on analysis of global brands, market trends and technological trends
  • Experience and knowledge with development of digital communication
  • Knowledge and experience on brand engagement, creative development
  • UX design (persona, customer journey, user test, interview) experience, knowledge
  • Experience in branding globally
  • Vacations

  • Holidays; Saturday, Sunday and National Holidays
  • Summer / Winter Holidays, Paid Vacations and Special Leave
  • Training

  • On Boarding Orientation
  • Career Training
  • Management Training
  • Global Experience Program(GEP)
  • Benefits

  • Social Insurances(Pension, Health, Employment, Unemployment)
  • Commuting Expense
  • Employee Stock Ownership Plan
  • Sports Club for a discounted price
  • Visa Support
  • Daycare for kids
  • Other Services

  • Cafeteria (Free Breakfast and Lunch and Dinner)
  • Library
  • Convenience Stores
  • Rakuten Clinic for a fee
  • Rakuten Pharmacy for a fee
  • Rakuten Fitness Club & Spa for a fee
  • Rakuten Hair Salon for a fee
  • Laundry Service for a fee
  • Massage and Acupuncture Service for a fee
  • Events

  • Auxiliary Funds for Club Activities
  • Baseball(Rakuten Golden Eagles's game available at discounted price)
  • Work Location : Indoor Passive Smoking Countermeasures : Yes (indoor smoking prohibited) id : cmorec gbsd

    Languages :

    English (Overall - 4 - Fluent), Japanese (Overall - 4 - Fluent)


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