Key responsibilities and accountabilities :
Develop a clear Enterprise Marketing Plan for the Enterprise territory in conjunction with the Sales Directors, Solutions team, SE team, Professional Services Organization and entire marketing team
Develop and execute relevant programs focused on enterprise market segment, strategic customers and executives and to increase customer attraction and demand for VMware offerings.
Lead the team to Implement these programs with measurable results in high quality leads, marketing sourced and touched pipeline, and effective follow-up through the VMware sales organization.
Oversee the organization and implementation of executive marketing events and programs in Japan
Primary interface, planning and interlock with enterprise sales and specialist teams responsible for key territories and accounts
Understand the company’s strategy and implement it within the context of the Enterprise customer space
Develop comprehensive customer marketing plan to amplify success stories across various communication channels.
VMware Briefing Centre requirements :
Plan, develop, and implement strategies to drive growth, revenue and operational efficiency of VMware Briefing Center in Tokyo
Enhance the briefing program as a strategic customer engagement program to drive sales to close business and improve the VBC customer experience
Maintain high quality engagement with all stakeholders of VMware Briefing Center in Tokyo at local, regional and global level
Drive operational efficiency through systems and process improvement
Management of VBC projects in support of the briefing program as required. (i.e., budget management, catering, procurement)
Performance measurement Define, track, analyze and manage all significant program metrics
Knowledge and Skill Requirements :
Solid marketing capability, working closely with customers and end users to represent the company and products.
Ability to manage budgets & funding sources with accountability
Metrics / ROI focused and knows how to generate leads & track to closed loop
Understands sales & marketing integration
Proven understanding of the Enterprise customer journey’ and how to engage with IT decision makers
Has implemented marketing strategies and produced the associated marketing programs & materials with proven results.
Although not a technician, the candidate will be able to appreciate and understand the technical issues surrounding VMware products and technologies
Ability to manage key stakeholder relationships at all levels, in a matrixed MNC organization
Aptitude to work within the complex environment of disruptive innovation, and disruptive technologies
Initiative, a sense of urgency, ability to multi task, and a motivated attitude
Proficient in Excel, Word, Powerpoint and CRM software
Essential Experience :
5 - 8 years in a marketing role
Strong and current regional marketing skills and experience gained with international software or hardware vendors
Experience in strategic marketing management & market analysis demonstrated ability to build & execute an enterprise marketing strategy with clear goals & objectives to align to business objectives and support the growth targets
Strong strategic planning and execution, project management skills and an ability to effectively lead teams from all parts of the business
Professional marketing qualification essential
Degree / MBA or equivalent industry experience
Personal Attributes and Competencies :
Be a self- starter and possesses energy, vision and passion for their work
Identifies and takes advantage of opportunities
Enterprise and executive client-service mentality
Demonstrates experience-based credibility
Outstanding problem-solving skills and judgment
High level of interpersonal presentation & communication skills
Be a natural team player and have a desire to work with others for broader success
Be able to operate successfully in a rapidly changing, ambiguous and undefined environment
Thinks strategically with a long-term view
VMware Company Overview : At VMware, we believe that software has the power to unlock new opportunities for people and our planet.
We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe.
At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community.