DesignSpark - Community and Outreach Manager, Japan
Electrocomponents Plc
Yokohama, Kanagawa, Japan
2 日前

Employee Status

  • PermanentFull Time / Part Time-Full Time
  • Description

    RS Components is a trading brand ofElectrocomponents plc, the global distributor for engineers. With operations in32 countries, we offer more than 500,000 products through the internet,catalogues and at trade counters to over one million customers, shipping around50,000 parcels a day.

    Electrocomponents is listed on the London Stock ExchangeFTSE 250 and in the last financial year had revenues of £2bn.

    We place a strong emphasis on investing in our people,our best asset, enabling them to be customer focused at all times and exceedingtheir expectations.

    This is because our customers are at the heart ofeverything we do. So we look for people who have a strong belief in, andcommitment to exceeding customer expectations, people who have pride and beliefin their company.

    In return we offer a positive and supportive culturewhich ensures that together we can help our customers do great things.

    Role Summary

    As part of the DesignSpark Acquisition andEngagement team, you will be the promoter of the brand in Japan with yourresult-driven, knowledgeable and creative approach to Content and InboundMarketing, Social Media and Outreach, excelling the brand's customer supportand help acquiring and developing a thriving and engaged technology-ledcommunity.

    You will be developing and driving a social media strategy andprogramme aligned to the content and engagement programme and increase reach,acquisition, engagement and brand awareness.

    You will be responsible for themanagement of DesignSpark JP’s PR and online reputation as well as raiseawareness with an internal communications programme.

    You will work closely with the RS Japan teamto help build the profile of RS and DesignSpark in market as a leadingelectronics supplier and partner.

    Key Responsibilities

  • Builds and executes the global content and engagement plan aligned to the DesignSpark strategy
  • Ensures high standard of content creation including increased video content creation, moderation and swift execution of content loading
  • Observes standards, policies and community behaviours being followed on the platform
  • Maintains and develops relationships with external bloggers and content providers in JP
  • Manages and coordinates translations of content including videos.
  • Manages and executes meaningful initiatives with focus on suppliers and NPIs including design challenges, competitions, webinars, podcasts and events / meetups to high standard
  • Develops and executes a social media programme on relevant channels aligned to the global social media strategy and local engagement programme with a focus on thought leadership in cutting-edge technology and new to market product introductions
  • Increases engagement and reach by developing relevant and rich content for regularly scheduled posts tailored for a target audience
  • Promotes brand-focused message for each channel understanding what type of content is optimal for which social media network
  • Monitors all social media channels and offers meaningful and constructive interaction with users in a timely manner
  • Attends and live reports on industry events (including live streaming, photography and interviewing)
  • Develops a PR and Internal Communications strategy for the DesignSpark brand working alongside the PR and Internal
  • Communications Teams and external agencies on joint initiatives to gain maximum exposure through PR channels
  • Manages and coordinates JP DesignSpark email marketing, reviews success factors to improve email ROI in close relationship with the Email Team
  • Develops email marketing in terms of onboarding and retention including monthly roundup
  • Supports the DesignSpark Manager JP with seminars, training sessions and event execution
  • Co-ordinates plans and activities with the RS Japan marketing and product teams, maintaining a consistent programme and voice to market
  • Creates regular performance reports for the DesignSpark Manager and Head of Acquisition and Engagement
  • Knowledge, Skills and Qualifications Required

  • At least 2 years’ experience working in a Content Marketing and Social Media role in a Marketing or Digital environment
  • Japanese language proficiency and advanced English knowledge
  • Strong customer focus
  • Firm but empathetic
  • Good understanding of engineering technology and personas and excellent knowledge of the company, its products and services
  • Understanding voice and personality of brand
  • Ability to stimulate discussion and connect people
  • Strong networking and professional communication skills
  • Outgoing personality (required to walk into networking events and be comfortable introducing themselves to strangers)
  • Experience of working in a global team based in different locations
  • Capable of effectively prioritising workload and managing multiple deadlines
  • Self-motivated and driven
  • Solution-oriented mindset
  • Sound judgement under pressure
  • Great attention to detail
  • Ability to troubleshoot
  • Knowledge of where to pass complex questions
  • Great attitude and motivation to both learn and develop
  • Ability to establish and maintain positive working relationships with others to help achieve objectives of the programmes
  • Willingness to work some evenings and weekends, and responding to community members outside of work hours
  • Desirable

  • Ability to build up profile in a complex organisation
  • Engineering degree
  • English language proficiency
  • Confident in building relationships with key stakeholders and partners
  • Adobe Creative Suite knowledge
  • Strong presentation skills
  • Ability to negotiate
  • Offer / how to apply :

    In return we offer an outstanding benefits package, flexible working and career development to rival any global organisation.

    We provide a healthy work / life balance, along with a fulfilling and rewarding long term career.Please apply online, uploading your CV in English or email your resume to thungoc.ton

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