E-Commerce, Content Management
Tokyo, Japan
5 日前

Your Mission

As a member of eCommerce team, the role will lead contents management of Puma eCommerce under the fast-growing division.

Accountable for all content management initiatives for JP.PUMA.COM to drive traffic, engage with customers and drive sales, ultimately to achieve eComm budget.

Partner with other members such as content management team, Performance Marketing & CRM, Retail MD, Retail Marketing and DTC marketing to plan and execute eCommerce contents that support the priorities set by merchandising and marketing.

Work closely with both local and global teams while achieving excellence in customer experience at JP.PUMA.COM.Manage and support all Commercial Marketing team members.

Site content management & product management

  • Ensure accurate, high quality content and merchandising in timely manner
  • Plan and manage content plans in aligning with eComm strategy and marketing calendar, promotional plan, and marketing initiatives
  • Homepage updates
  • Content localization
  • eCommerce landing page plan and execution
  • Work closely with Retail MD team to understand product flow and adapt website content
  • Manage and define category structures and ensure all products are categorized properly
  • Responsible for validating all contents prior to launch, assuring PUMA provides a superior customer experience
  • Manage third party tools to publish social contents onto eComm site
  • Utilize SEO methods to increase site traffic
  • Site performance & improvement

  • Be responsible for the overall performance of the site including sales, usability, setting KPI by cooperating with Head of eCommerce.
  • Constantly monitor web analytics and other factors to find out what worked and what did not for driving sales
  • Conduct A / B testing
  • Maintain in-site search and recommendation to assist conversions
  • Work closely with both local and global SIs to proceed content related UAT while ensuring better UI / UX
  • Site error handling
  • Learning new technologies and methods

  • Find opportunities by implementing cutting edge creatives and monitoring competitors
  • Maintain advanced knowledge of CMS, SEO, Personalization functionalities and development experiences to ensure best-in-class usability
  • Your Talent

  • Experience in eCommerce of brand site (5+ years)
  • Experience of content management (5+ years)
  • Basic HTML knowledge
  • Advanced knowledge of Web Analytics
  • Native Japanese
  • Business level English communication skill (verbal and written)
  • Bachelor’s Degree
  • Preferable) Salesforce Commerce Cloud

    Preferable)Experience of agile web site development

    Preferable)Experience of sports / footwear / fashion industries

    Preferable)Experience of mobile app operations


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