General Summary / 職務概要
As a right-hand person for Customized Marketing Senior Manager, responsible for developing tailored-made strategies and go-to-market plans for key accounts by turning consumer / shopper insights into retail and e-commerce experience and solutions.
Closely work with Strategic Account Management team, Joint Business Planning team and other stakeholders and develop customized strategies and action plans for key accounts to achieve short term BP and also to build mid / long term win-win relationship and business growth scheme
Identifies and tracks KPIs of the activities and programs.Quickly assess areas of acceleration or improvements to deliver the results through weekly, monthly, quarterly based PDCA cycle.
Duties & Responsibilities / 職務および職責
This associate manager / specialist is responsible for developing trade marketing strategies and go-to-market plans for key customers by capturing the customer’ needs and growth opportunities
Lead development and execution of new promotion scheme, in-store materials and shopper experience optimization for both online with digital capability and offline with B&M store knowledge in order to keep gaining marketing edge, advantage ahead of competitions
Leads promotional review of the marketplace to identify learnings and recommendations at each product level (For example, product number, brand, or category).
Manages promotional activity expenses and resources to ensure adherence to budget guidelines.
Periodically review the cost and capability of printing company and warehouse in cooperation wit procurement team
Key Requirements (skills, competencies, experiences, certifications) / 必要要件 スキル 知識 経験 資格
More than 3 years experiences in the trade marketing / sales promotion area are preferred.
Experience of digital marketing for more than 3 years is plus.
Knowledge of SNS marketing is preferred.
Self-starter leadership with a sense of responsibility and accountability
Skill of project management, e.g. time, stakeholder management.
SMART thinker. Analytical skills & executional excellence with discipline.
Strong passion to win in the competitive market / leadership to move projects ahead
Strong collaborator and change leader with executional excellence
Must be comfortable with digital & data analytics, performance tracking with agile PDCA and advanced digital solutions.
They should be agile and innovative in their thinking and approach.
Can deal under high pressure situations and managing multiple priorities
Can work closely with team members to achieve the target.
University graduate (or higher).