Social Media Planner
Tokyo, JP
‎‎2 時間前


Apply Direct Marketing principles to Social Media. We leverage the reach and targeting power of social platforms through proprietary processes, methodologies and tools to make social content more relevant / more engaging, insure it gets traction, and assure it drives results from awareness to sales.

We strengthen with in-depth social platform expertise in Consumer engagement (including audience development, awareness & impact campaign), social CRM campaigns, and Social Performance campaigns.


  • Finalize and execute the blueprint of a campaign on social platforms (Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest).
  • Blueprints include campaign structure, bidding strategy, detailed versioning per segment, integration of A / B testing of artwork, copy or call to action and planning of the test to run.

  • Set up campaign on PMD platform of choice including : credit validation, media allocation, tracking performance and optimization, detailed planning of the campaign (week, day, hour, frequency) and tagging rules.
  • Implement a pool of unique targeting mixing : Relevant targeting options offered by each platform Ad-hoc targeting he designsCustom targeting based on tagging (website, app, mobile app,...) or database.
  • Execute quality check of the creative assets and when relevant manage the approval of these assets.
  • Identify the variables that can be optimized and execute optimization.
  • Aggregate results and prepare weekly summary and key learnings.
  • Prepare potential recommendations to Social Strategists based on the insights revealed through execution / optimization to re adjust future plans.
  • Qualifications

  • 1-3 years experience in social campaign management.
  • Knowledge of Prisma and other agency media buying tools is favorable.
  • Understanding of social platforms ecosystems formats, targeting options, tracking tool, and reporting.
  • Expert in optimization of ongoing social campaigns on Facebook and Twitter through PMD platforms.
  • Proven ability to independently manage multiple priorities in a fast paced and deadline driven environment.
  • Candidate must have spreadsheet capabilities; can build detailed business reporting
  • Demonstrate a proven track record of social campaign management that produced positive business results.
  • Previous experience in paid social agency preferred
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