Support to develop the short & long term digital marketing plan.
Execute the entire Digital marketing plan based on business and brand goal.
Roles and Responsibilities
Support to develop Strategic Digital Marketing Plan and Process which continues to provide consumer focused opportunities and sources of profitable growth.
Executing the digital marketing plan and deliver against the Corporate and Business Unit KPI’s and Targets.
Implementing an operating system framework to ensure that the Digital Marketing strategy and guiding principles of the sloggi Business Unit are embedded and across, delivering one consistent Japan Digital Marketing framework and digital strategies aligned to target audience, brand KPIs ( including market share, brand awareness, brand preference, online PV / UV, traffic, conversion rate, Omni-
channel transaction rate, social media exposure / followers, iWOM), brand values, and positioning.
Plan and execute social media activities including LINE (TBD), Facebook, Twitter, Instagram and influencer marketing.
Initiate and project lead internal and external agencies in development of the regional digital marketing campaigns, brief and guide country marketing teams
Controlling the Advertising & Promotion budget (digital marketing budget) in the region to ensure efficient allocation of funds across countries in line with the country by country sales development outlook, and provide budget spending allocation on country level across consumer touchpoints
5 years+ experience, 3 years+ Digital Marketing Management
Experience with social media activities including LINE, Facebook, Twitter, Instagram and influencer marketing, monitoring and analytics to
Extensive consumer and competitor understanding
Experience with strategies & concept development, digital marketing planning, digital marketing framework development, link building and respective KPIs setting and tracking ROIs.
Experience in female / beauty / apparel / Lifestyle brand business is a bonus
Experience with high-caliber agency management and agency processes.
Fluent Japanese and Business level English
Strategic thinking and commercial minds
High drive + result orientated
Proactive, practical, hands-on approach and attention to details.
Excellent drive, judgment, creative insights and understanding of branded aesthetics.
Speed to action, agility. Flexibility and openness.