Marketing Planning - Customer Strategy Department_corporate
Tokyo, Japan
4 日前
Job Description :
  • Summary;
  • Summary;
  • Make strategic plan for marketing to deepen Rakuten's engagement with customers


    Rakuten wishes to contribute to making people's happy every day and improving society through the provision of services.

    However, global competition over services and platforms has intensified in recent years. Rakuten must evolve more to become a trusted, loved and elected entity among them.

    It is at this point where marketing area will lead to take measures in planning to deepen engagement with customers by addressing there needs from a marketing perspective.

    This is theme we would like to consider as Rakuten membership system boasts over 100 million members. In this department, we look at concept design and change of points program and rank system, planning of branding communication making full use of mass media and web, designing promotion campaign etc.

    We also work with a huge budget to use amounts to over tens of billions of yen.

    Recent example of some of our work : Rakuten market incentive program design that gives preferential treatment to multiple Rakuten service users, branding CM plan promoting Rakuten Superpoint's No.

    1 character, improving service quality to boost NPS throughout the company Project design and promotion)

    The members working together are diverse, ranging from marketers to business strategists, UX specialists and designers. It is the characteristic of our department that members with these different strengths learn together, unite and team up and advance measures.

    We are looking for those that can do their best to demonstrate their creativity and lead the team.

    Rakuten boasts the largest number of members in Japan, so it is immeasurable that your strategic planning will think about our members’ daily life.

    Why not join us and be part of our team to help make people's lives more enjoyable, rich and happy?

    Minimum Qualifications

  • Those who can understand the customer's heart, emotion, real intention, potential need and make use of it on various projects.
  • A person who can commit to achievement and realization of an impactful project
  • Required ability

  • Observational ability, imagination, empathy
  • Planning skills
  • Japanese skill (Fluent or above. Business level is not sufficient enough for this position)
  • Preferred Qualifications

  • Willingness to lead the future business and organization, while motivating others on the team
  • Someone who can find and solve problems by themselves
  • Ability to collaborate with a diverse team
  • Persons who have a mind "to work" with consensus building and promotion with diverse stakeholders
  • High communication skills
  • People who are excited about the Internet and innovation, new things
  • Those who like shopping
  • Experience / skill

  • Experience in marketing planning at operating company
  • Experience in marketing at an operating company or marketing experience at PR agency or advertising agency
  • Web marketing work experience
  • Experience of customer data analysis, customer survey
  • Experience of organization management
  • Basic knowledge of Excel, Access (Macro, knowledge of SQL is a plus)
  • Vacations

  • Holidays : Saturday,Sunday and National Holidays
  • Summer / Winter Holidays, Paid Vacations and Special Leave
  • Training

  • On Boarding Orientation
  • Career Training
  • Management Training
  • Global Experience Program(GEP)
  • Benefits

  • Social Insurances(Pension, Health, Employment, Unemployment)
  • Commuting Expense
  • Employee Stock Ownership Plan
  • Sports Club for a discounted price
  • Visa Support
  • Daycare for kids
  • Other Services

  • Cafeteria (Free Breakfast and Lunch and Dinner)
  • Library
  • Convenience Stores
  • Rakuten Clinic for a fee
  • Rakuten Pharmacy for a fee
  • Rakuten Fitness Club&Spa for a fee
  • Rakuten Hair Salon for a fee
  • Laundry Service for a fee
  • Massage and Acupuncture Service for a fee
  • Events

  • Auxiliary Funds for Club Activities
  • Baseball(Rakuten Golden Eagles's game available at discounted price)
  • Indoor Passive Smoking Countermeasures : Yes (indoor smoking

    Languages :

    English (Overall - 4 - Fluent)


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