Product Marketing Manager, SMB Marketing (English, Japanese)
Tokyo, Japan
4 日前

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey.

From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base.

This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more.

In this role, you'll be involved with product marketing strategy from beginning to end.

The Small and Medium Business (SMB) Marketing team is responsible for growing Google Ads user base and delivering strong business growth.

The team focuses on SMBs and plays a leadership role in Google’s efforts to reach out to and serve the small business community.

Our goals are specific and significant : acquiring quantity and quality of new advertisers and supporting Google’s overall ads business growth.

To achieve that, we bring the magic of products and craft the storytelling to users by using traditional marketing channels and third party channels as well as innovative alternative channels.

As a Product Marketing Manager within the team, you will strategize, develop, and execute on marketing plans by understanding our users and their insights while closely working with cross-functional teams.

In this role, you will need to be at ease at the complex intersection of technology, creativity, and user / stakeholders’ insight.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways.

Our job is to demonstrate how Google's products solve the world's problems from the everyday to the epic, from the mundane to the monumental.

And we approach marketing in a way that only Google can changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.


  • Define marketing strategies and tactics to acquire and engage customers around Google’s advertising products, working in close cooperation with regional and global Marketing teams applying best practices for B2B advertiser acquisition at Google.
  • Run the Plan-Do-Check-Act cycle with a solid measurement plan to achieve business goals and optimizing opportunities.
  • Build a close partnership with cross-functional teams (e.g. legal, product, sales, regional team) to execute marketing campaigns.
  • Contribute and participate in business reviews on local marketing strategy with marketing and sales senior executives within the region and to the broader organization.
  • Minimum qualifications :

  • Bachelor's degree or equivalent practical experience.
  • 5 years of experience in developing business-to-business (B2B) marketing strategy for user acquisition in a technology company.
  • Ability to speak and write in English and Japanese fluently.
  • Preferred qualifications :

  • Experiences in managing complex projects that involve internal and external stakeholders.
  • Strong analytical and growth marketing background, especially in a / b testing. Experience with financial metrics, analytics, and using data to inform marketing or product strategy.
  • Experience of managing external partners in developing joint marketing programs.
  • Strong understanding of product launch, including user research, strategic planning, crafting positioning / messaging, and developing go-to-market campaigns.
  • Strong communication and collaboration skills, ability to define and drive large initiatives across organizational boundaries.
  • Ability to operate in a fast-paced environment and work on multiple projects simultaneously in a dynamic and constantly evolving context.
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