Digital Marketing Specialist
Stratasys Ltd
, Japan
16 日前

Duties and Responsibilities

  • Maintain, update and manage contents of localized website using Sitecore. Communication with corporate team and manage local digital marketing agency
  • Utilise web analytics tools to track and generate reports relating to performance of online marketing programs (conversion rates, return on marketing investment, cost per lead etc.)
  • Adopt SEO & PPC knowledge to strengthen overall regional web traffic and search results
  • Perform campaign generation and management with online vehicles including the use of lead nurturing software tools (Marketo experience an advantage)
  • Drive lead management activities with marketing managers in targeted and effective segments (Salesforce experience an advantage)
  • Advise social media strategy and create contents and updates
  • Coordinate creative content subcontract services and work closely with headquarters marketing team
  • Manage online platforms, media agencies and supporting entities
  • Train, assist with and advise distributors and resellers on online marketing tools, and better website design & enhancements
  • Ensure branding consistency is maintained across Japan
  • Support marketing managers with various online initiatives
  • Education, Skills and Experience

  • B.S. in Marketing, Business Management or related disciplines
  • At least 2 years of relevant B2B online / digital marketing experience
  • Proficient in digital marketing and the use of online marketing tools including analytics, campaign management, link building, social media and dashboards
  • Excellent presentation and communication skills with good spoken and written English and Japanese
  • Creative, adaptive, detail-minded and result-oriented with good problem-solving skills
  • Good marketing sense and strong negotiation skills
  • Strong PC skills in Word, Excel / Pivot and PowerPoint
  • Adobe software, Google analytics, Sitecore experiences are advantage
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