The Manager of Innovating Marketing for Dr. Ci : Labo contributes grow and evolve Dr. Ci : Labo brand equity to become No.
1 Derma cosmetics brand in Japan, in Asia and in the world. The role develops and delivers competitive and cutting-edge derma inspired innovation and key assets across the markets.
The role develops brand strategy in long-term to realize the right portfolio and right financial performance for sustainable and profitable growth.
This role reports to Innovation Marketing Director in Dr. Ci : Labo Japan and this innovation marketing team entirely is belonging to J&J Skin health regional team.
This role will closely work with local multi-functional team such as R&D, Acquisition / Retention Marketing and Omni-channel selling functions.
This position will be responsible for :
1.Brand Equity, Innovation and Portfolio
Develop strategy for long-term innovation plans to enhance brand equity and business.
Understand Consumer insight, derm insight and category trend
Develop and test the concept
Build the business case with the commercial team
Design the product and brief to R&D team
Design and test the package
Provide project management, manage stakeholders (Japan, Singapore region, global and cross functional team)
2.Key New Product Asset Delivery
Develop the communication and visual partnering with creative agency
Develop product’s science story, demo and claim with R&D team
3.Growth Profit management
Optimize the portfolio mix, revenue growth management and financial structure
Enhance product development process and marketing capability of team.
Partner on the external innovation, tech enablers, non-product innovations and Healthcare Professionals
A BA degree is required. Master in business or marketing specialization preferred.
A minimum of 3-4 years of progressive experience in related area such as FMCG brand management in Multinational Company or product development in FMCG.
Skin Health or Beauty category experience is preferred.
Experience leading cross functional teams is required.
Demonstrated financial acumen is required.
Fluent in Japanese and business English is required.