MediaCom | Digital Performance Director
Mediacom
Tokyo, Japan
2 日前

Objective

The Performance Director is responsible for planning, optimizing, overseeing the execution and measurement of response-driven campaigns across the entirety of the customer journey.

Develop the digital capability of our Talent both digital and non-digital.

Responsibilities :

  • Best in class delivery for identified clients
  • Accountable for end-to-end delivery of performance campaigns against targets.
  • Understand the clients KPIs and produce detailed & holistic forecasts rooted in performance objectives, across paid search, display, paid social, mobile, video and more.
  • Develop relationships with key suppliers to ensure service and delivery expectations are being met.
  • Regularly communicate with regional / global counterparts to create synergy in campaign strategy and approach.
  • Work closely with planning team to ensure that all campaigns are being run and tested with the rigor needed to gain appropriate learnings
  • Thought leadership
  • Engage at senior client level to build trust and credibility of MediaCom’s digital expertise
  • Conduct trainings or deliver presentations to showcase MediaCom’s digital thinking and work
  • Provide insight and analysis to the Client Lead to support the development of data driven strategic recommendations for the client
  • Client Account Management
  • Develop strong relationships with clients, be their go to person for anything digital.
  • Work with wider teams and outsourced partners to ensure delivery that serves the client’s needs.
  • Anticipate the client’s needs and set up internal process to meet / exceed them
  • Lead on relevant part of client meetings, QBRs, etc.
  • Keep your client leads up to date on social best practices - content, platforms, and tools within the paid social ecosystem.
  • Operating and Technical Requirements
  • Expertise in performance media platforms, including Google marketing stack, Ad serving technologies and biddable media platforms.
  • Meticulous, detail-oriented and able to QC data and operations for accuracy and compliance
  • Analyse data and deliver insights that adds value for future campaigns
  • Lead briefing process and discussions with media partners.
  • Establish and deliver tracking of campaigns status and update the teams and the client in a structured and timely way.
  • People Management
  • Work collaboratively with the MediaCom and GroupM colleagues across the market to develop the capability, skills and knowledge of our digital talent
  • Be willing to train, mentor and provide direction to team members.
  • Set clear KPIs’ that focus on individual’s key behaviours and areas for improvement.
  • Other Areas

  • Take a hands-on approach to role, with the necessary digital platform expertise to QC or troubleshoot issues around set up or tracking where necessary
  • Stay on top of new developments in the industry and readily suggest the new technology and / or beta tests to the client.
  • Meets regularly with media owners to them keep up to date with the latest digital trends.
  • Key Performance Indicators :

  • Product : outstanding plan execution & operational excellence. KPI Digital Specific KPIs
  • Client : satisfaction, retention and growth, contributing to a high TRR score for Digital Planning. KPI TRR score
  • People : identification and retention of high performers, team engagement at all levels. KPI 360 scores, retention of team
  • Commercial : client profitability. KPI Client profitability target
  • Personal development : positive My360 feedback from manager, peers and clients.
  • Education, skills and behaviours

  • 8+ years experience in digital performance media planning or execution
  • 3+ years of senior experience on a similar role
  • Numerate and analytical
  • Bilingual preferred; Japanese and English; with fluency in one language and basic / business communication in the other.
  • PC literate (Excel, PowerPoint, Word).
  • Strong target orientation e.g. very results driven, ability to work effectively to targets.
  • Evidence of strong collaboration skills used to develop team and client knowledge in order to grow shared understanding and knowledge to facilitate a step-change in strategic planning.

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