Job Description - Field Marketing Specialist, Account Based Marketing (19000HYC) Preferred Qualifications
The key accountsegment is Oracle’s largest revenue contributing segment, and consists of well-knownfinancial institutions, telcos, automotive, electronics (high-
tech) companies andretail / services. These industries are undergoinga digital transformation worldwide, and to stay competitive, need partners likeOracle to help them in their journey to the cloud.
From Oracle to culinary school and back again. Bonnie Carlson Kaypaghian uses the skills she learned to create recipes for her daughter’s Type 1 Diabetes and has written a cookbook to share with the world. #LifeatOracle
Key accounts requirecomplex solutions and have long buying cycles. Various decision makers, influencers and evaluators are involved indecisions.
This role is critical in helpingthe key account team change and manage customer perceptions especially the C suite - about where their future state with Oracle can be,via targetedand bespoke 1 : 1 ABM campaigns .
The end goal is thus to help the key accountteams grow share of wallet and achieve SaaS, PaaS and IaaS pipeline and revenuegoals.
Jill Hulme, Director of Strategic Initiatives Marketing, overcame the impossible and transformed into a triathlete. She applies her fearlessness and determination to #LifeatOracle
Detailed Description and Job Requirements Plans, executes, and measures demand generation marketing programs to grow sales pipeline and revenue for Field Sales organization.
Meets with Sales leaders to create strategic marketing plan in Sales support of pipeline and revenue objectives. Participant in regular pipeline and forecast review meetings.
Develops and implements tactical marketing programs in conjunction with Sales, Channels, Product Marketing, Product Management, Oracle Direct (Telesales), and external influencers such as user groups and industry trade associations.
Provides onsite execution support for marketing programs. Tracks lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner.
Creates and manages program budget, measures ROI through metrics analysis and reporting. Acts as a virtual team liaison for corporate business initiatives, programs and launches.
Communicates program status, action items, and deliverables across Field Marketing team and Sales. Proven track record executing multi-
faceted event programs. Excellent interpersonal skills. Ability to provide consultative input to senior Sales leaders. Basic understanding of business management and operations, including finance / revenue / pipeline principles.
Able to engage customers in dialogue about their business needs and IT solutions. Excellent written and verbal skills, and ability to work on far-
flung virtual teams. Moderate technical and strategic understanding of Technology, Applications, and Industry solutions being marketed.
Attention to detail and discipline to follow established policies and processes from event design to execution to lead flow.