Upstream CCM Field Marketing Specialist
Description of Job Family
Designs, develops and implements marketing programs and commercial strategies to support the organization's products or services in targeted market sectors.
Uses specific marketing strategies and utilities media to launch and position products and services in a sector. Identifies and implements marketing strategies and programs in collaboration with all other stakeholders from commercial (sales and technical teams) and business units.
Bring the voice of customers back to the organization and educate the industry through thought leadership.
A marketing role, responsible to drive business strategies into the field and advocate for customer requirements back into strategies and decisions in APAC excluding China and Global.
In the role of Marketing Partner to the field the person is responsible for the implementation of APAC (excluding china) marketing strategies for their application area building on Global Marketing Plans.
Furthermore, the person supports local teams with product launches and seeding activities.
In the Voice of the Customer role the person is responsible for the continuous monitoring of markets / customers, competitors, products and applications and feeding back relevant information to APAC (exclude china) Strategy and Global Product Marketing.
These should support local and global programs, e.g. Product adoption, conversion, etc
Monitor and report on competitive activity and prepare plans for sales organization to counter-attack.