s mission is to create more 'economic freedom' in the world. Our vision is to provide the next billion people with access to products that allow innovations like peer-to-peer transactions, decentralization, censorship resistance, and permissionless-ness - all to support economic freedom.
For example, our digital wallet - which has nearly 20 million downloads - provides people with an easy-to-use, non-custodial method for buying, selling, storing, sending, receiving, and trading cryptocurrencies.
We're currently looking for a strategic and creative Product Marketing Manager to join the global marketing team based out of Tokyo.
We are one of the most visible brands in the industry, with a unique set of challenges to address in the market. You will help drive growth by contributing to the strategic direction of the business, leading strong partnerships and building pilot programs to deliver a compelling narrative of the company’s mission of economic freedom to users across the world.
You will build a strategic vision, set goals and manage campaigns using owned, earned and paid channels. You will partner with cross-functional teams to provide go-to-market plans for the global market.
You will report to the Head of Marketing and will be based out of our Tokyo office, remote location, or a mix of both.
You will :
Oversee Bitcoin.com’s brand awareness projects and goals, including strategy, insights and marketing programs.
Develop understanding of user mindsets, attitudes and behaviors and translate those insights into marketing strategies.
Partner with external companies to negotiate and execute co-marketing initiatives to drive our metrics and objectives.
Request and manage your own marketing budget, including oversight of existing spend, business cases for incremental spend and reporting on the impact of investment.
3+ years experience in marketing, an undergraduate degree or equivalent practical experience
Passion for strategy building, partnership management, and performance marketing
Media planning experience across the media mix (OOH, television, digital, events)
Creative development experience, and have developed videos, images and other assets with Internal creative team members and external agencies
Project management skills and the ability to manage multiple projects at different stages of development
Solid strategic, communication, and execution skills with strong business judgment
Experience building and managing relationships with business leaders at all levels, with internal colleagues and external partners
Comfort in a fast-paced, entrepreneurial, start-up environment
Genuine interest in and curiosity about Marketing, Cryptocurrency and FinTech
A passion for Bitcoin.com and our mission