Location Shiodome / FS Building
Division Global Professional Business Div. Shiseido Professional Brand Unit
Job level Manager
Report to Group Manager
Contract type Full time
Roles & Responsibilities 業務内容
Purpose
Drive sustainable growth of the HAIR CARE category for Global Professional Division to gain market leadership in premium, professional hair care market in JP / CN / APAC.
Become a senior member to grow our premium brand SUBLIMIC and define a global strategy, innovative NPD pipeline and customer-centric 360 marketing plan to maximize on / offline engagement with hair stylist and end-consumers across Asia.
Close collaboration with key stakeholders including direct communication of country teams.
Think big and be brave to join the exciting journey of innovation & change in the diverse, multi-national Shiseido Professional Business Unit.
IG : shiseidopro official, #sublimic)
Roles & Responsibilities
Define global mid-term strategy and activity plan for hair care category across JP / CN / APAC region aligned with overall brand & business strategy
Lead and manage key strategic marketing / communication activities & engaging campaigns / on-line and off-line tools throughout customer journey touch points
Drive and support new expansion to e-commerce channel across all regions, provide marketing support tools and monitor KPIs
Manage marketing budget and track category project KPIs
Close collaboration with internal / external stakeholders, creative / digital agencies and ensure continous engagement with country teams
Lead and engage in cross-team / cross-department projects to accelerate internal / external transformation towards new business opportunities, social comittment, healthy work-life balance embracing hybrid & productive workstyle
Develop, guide and motivate group members to become future talents with a global view, entrepreneurial spirit and passion for beauty
Requirements 必要な能力 / 経験 / 資質
must have
Minimum '10 yrs marketing experience
Track record in global / regional roles developing product category strategies & activity calendar for multiple markets
Profound experience in NPD and / or 360 marketing, on / offline communication (preferably in hair care or skin / body care)
Experience in Region / Country collaboration & steering
Profound experience in KPI tracking, budget management
Strategic, conceptual, analytical skills
Multi-project project management skills
Digital savvy with profound digital skill set
International experience, Asia preferred
Business English / Japanese
better have :
First people development experience
Beauty market experience
Sense for aesthetics and creatives
