Marketing Manager, Global Professional Premium Hair Care Brand
Shiseido
Tokyo
‎‎3 時間前

Location Shiodome / FS Building

Division Global Professional Business Div. Shiseido Professional Brand Unit

Job level Manager

Report to Group Manager

Contract type Full time

Roles & Responsibilities 業務内容

Purpose

Drive sustainable growth of the HAIR CARE category for Global Professional Division to gain market leadership in premium, professional hair care market in JP / CN / APAC.

Become a senior member to grow our premium brand SUBLIMIC and define a global strategy, innovative NPD pipeline and customer-centric 360 marketing plan to maximize on / offline engagement with hair stylist and end-consumers across Asia.

Close collaboration with key stakeholders including direct communication of country teams.

Think big and be brave to join the exciting journey of innovation & change in the diverse, multi-national Shiseido Professional Business Unit.

IG : shiseidopro official, #sublimic)

Roles & Responsibilities

  • Define global mid-term strategy and activity plan for hair care category across JP / CN / APAC region aligned with overall brand & business strategy
  • Lead and manage key strategic marketing / communication activities & engaging campaigns / on-line and off-line tools throughout customer journey touch points
  • Drive and support new expansion to e-commerce channel across all regions, provide marketing support tools and monitor KPIs
  • Manage marketing budget and track category project KPIs
  • Close collaboration with internal / external stakeholders, creative / digital agencies and ensure continous engagement with country teams
  • Lead and engage in cross-team / cross-department projects to accelerate internal / external transformation towards new business opportunities, social comittment, healthy work-life balance embracing hybrid & productive workstyle
  • Develop, guide and motivate group members to become future talents with a global view, entrepreneurial spirit and passion for beauty
  • Requirements 必要な能力 / 経験 / 資質

    must have

    Minimum '10 yrs marketing experience

  • Track record in global / regional roles developing product category strategies & activity calendar for multiple markets
  • Profound experience in NPD and / or 360 marketing, on / offline communication (preferably in hair care or skin / body care)
  • Experience in Region / Country collaboration & steering
  • Profound experience in KPI tracking, budget management
  • Strategic, conceptual, analytical skills

    Multi-project project management skills

    Digital savvy with profound digital skill set

    International experience, Asia preferred

    Business English / Japanese

    better have :

    First people development experience

    Beauty market experience

    Sense for aesthetics and creatives

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