Do you have a passion for ecommerce? Love learning about new products and services and being a part of building and driving their success?
Excel in finding creative solutions to deliver results working through Amazon’s partners? Passionate about the customer experience and the data that drives it?
Then this role in Amazon Prime could be a perfect fit for you.
The Prime Marketing and Segments team works to help customers discover the best of Amazon Prime using data and insights to invent, test, and scale programs that drive Prime growth and member engagement.
We are seeking a Sr. Product Marketing Manager (Partner Marketing) to contribute to these goals, working across internal Amazon teams and external partners to build and manage through-partner marketing, developing new tools and products to efficiently automate, scale, and measure programs.
The right candidate must be data driven; able understand both the needs of the customer and how we can enable our partners to drive the right business results.
They must be able to work across multiple functions of marketing, pulling in expertise as needed to quickly learn new domains in a fast paced environment, and applying their skills to influence partner campaigns and build new Amazon driven marketing initiatives.
They must be able to work collaboratively, developing trust across internal teams as well as external partners. Above all, they must be able to connect customer and partner insights to scalable marketing and product solutions that drive Prime membership growth and engagement.
This is a hands on role that requires both strategic thinking and ability to execute.
Work closely with partners to understand their customers, their goals, and their approach, combining with Amazon data and goals to develop a GTM strategy and execution plan.
Lead, influence, and execute through partner GTM plans working across multiple stakeholders and contacts within the partner’s internal teams.
Dive deep on the customer journey to identify and size new member growth and engagement opportunities for marketing to address.
Define, develop, launch, and automate marketing initiatives for partner specific channels and partner specific opportunities.
Sell new programs into the partner by developing a pitch based on the partner's goals and working with the Account Manager to sell-in, negotiate gives / gets, and get partner signoff.
Regularly review partner content, audit partner channels, and track performance of programs to manage the ongoing programs, identify break / fix issues and find growth opportunities.
Own key growth goals, driving cross-functional workstreams across a range of global stakeholders to deliver results.
5+ years’ experience in marketing with exposure across multiple functions (e.g. paid media, advertising, retail marketing, product marketing, partner marketing).
Verbal and written communication skills in Japanese and English.
Strong commercial and analytical skills : ability to use hard data and metrics to back up assumptions.
Strong bias for action with the ability to juggle multiple priorities and make things happen in a fast-paced, dynamic environment.
Independence, flexibility, and ability to handle ambiguity.
Willingness to roll up your sleeves and work hands on.
Demonstrated ability to manage partnerships and marketing programs with large complex companies.
Experience working in a global matrix organization.
Experience working with cross-functional international teams during problem resolution.
Experience in or professional knowledge of at least one of the following industries or functions : retail, mobile, high-tech, internet, digital advertising, payments.