Manager, Social Media & Creative Content
Koala
Tokyo, Tokyo, Japan
1 日前

Description

Koala is a high growth ecommerce startup originating in Sydney, Australia. We sell furniture for the digital age, and have become famous in Australia and Japan via our approach to marketing & retail more akin to a tech-company.

In just 2 years in Japan we have attained significant growth, leading to several media pickups such as on King’s Brunch on TBS, Casa Brutus, Antenna and Yahoo Japan amongst others.

Sleep as a category is very much under-utilized and has high potential in this country, and Koala has positioned itself as a future leader of quality sleep products in both Japan and Australia.

Combining customer-centric products, and a fulfilment platform that enables us to get furniture to most people Japan-wide in 24 hours, we’ve set out to change the way people buy furniture online.

We are bringing a modern, data-driven approach to revolutionize an ageing industry

Why we have this role Koala

We want to build awareness of Koala throughout the JP Market by telling engaging stories delivered through powerful and fun content.

Over time we are aiming for this awareness to grow into a community of Koala brand loyalists. Success in this role will mean building both a world-class social creative content team that delivers on our bold ambitions and attracting a highly engaged social audience on every platform that’s worth posting on.

wintheinternet #koala #applynow

Requirements

What key responsibilities does this role have Koala?

  • Working directly with our in-house creative & design team, you will take ownership for all JP organic social media activity, including the development and implementation of social strategy, campaigns, content, community management and content generation.
  • A passion for writing and creativity is a must, as well as being well versed in social and digital trends.
  • Campaign Planning Working alongside the communications & marketing teams, you’ll develop new ideas for social content to drive communications.
  • Planning social content that is relevant and engaging.

  • Community Management Engagement across social platforms is key, and in collaboration with your team, you will ensure commentary on all platforms in line with our brand guidelines.
  • Blog Writing Researching and writing blogs to generate creative and engaging content to generate traffic to our website.
  • Reporting Communication of results, insights and key metrics to internal stakeholders.
  • Ensure our organic social media strategy builds to the brand’s overall marketing plans and retail goals.
  • Creative mindset; an ability to create stunning content against tight deadlines, briefing your team and managing projects to a high standard.
  • Approachable, action-orientated and energetic personality
  • Ideal background

  • Minimum 5+ year in a creative social media role
  • A drive to push for creative excellence every single day
  • Immense initiative you’re always thinking about what can be done next
  • Passion for and solid knowledge of social media platforms
  • Experience with creating content for all major social media platforms Instagram, Twitter, TikTok, YouTube, Facebook, LINE etc.
  • Proficient in copywriting and art direction
  • Ability to prioritise, meet deadlines and manage several projects at once
  • Solid understanding of data analytics, including knowledge of analytics software such as Sprout Social / Hootsuite, Google Analytics, Facebook Insights etc.
  • Strong, professional and creative communication skills
  • Approachable, action-orientated and energetic personality
  • Benefits

    Treehouse Perks and Privileges

    Koala is only as good as its employees are happy - and we’re one happy international bilingual bunch! We offer our teams flexible working options and the freedom and autonomy to do their best work in a way that works for them.

    Whether that’s working your own version of 9-5, working from home in your pajamas from time to time or hanging out at our Treehouse (this is what we call our office digs in Omotesando), or enjoying the 20 days of annual leave (+public holidays and sick leave), you decide whatever helps you find your flow! The Treehouse has plenty of social activities to get involved with and help you get to know your fellow Koalas better as well as free Koala products for all employees - who better to shout from the tree tops how awesome our products are, right?

    We also recognise that we can’t grow as a brand unless we support the growth of our teams so this is a strong focus for us.

    All in all, the is a great place to hang out in and belong to!

    Koalities we look for

    At Koala, we do things a little differently and we don’t shy away from the fact that we expect a lot from our employees! We want you to challenge expectations, always look to make a difference and give us something different from the norm.

    We want people that bring great energy, that have a long-game focus and are always curious to find new angles and approaches to the way we work.

    We're a team full of entrepreneurial spirit and have a relentless focus on 'what's next' but while always reviewing 'what's been done' and learning, growing and adapting.

    We're confident, but NEVER arrogant and super adaptable. Honesty and selflessness drive everything we do, as well as a total focus on exceeding our customers’ expectations.

    So if you feel like this could be you... drop us a line, and let's see what you've got! ;)

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