Netflix is revolutionizing the world of entertainment around the world both for consumers and for partners : we want our shows to be ubiquitous, granting access to them to everybody with any device and any operator.
We have an amazing opportunity to join the Japan Marketing Partnerships team as a Marketing Partnerships Manager - Japan.
The ideal candidate is passionate about content, is entrepreneurial at heart, and finds joy in creating buzz-worthy marketing campaigns with our partners.
The person will be responsible for managing the local partner marketing campaigns and relationships with partners ranging from MVPD's to mobile carriers (KDDI, Chunghwa Telecom) and device partners such as Google, Sony, and PlayStation.
We are looking for a seasoned marketing professional who has experience managing and growing relationships with partners and is passionate about owning the full life cycle of partner marketing projects from idea to execution across our acquisition partners as well as brand partnerships.
Netflix in Japan
In August 2020, Netflix surpassed 5 million subscribers in Japan, less than 5 years after Netflix became available for Japanese consumers in September 2015.
Japan is a strategic market in Netflix’s continued international growth. Since launching in the market in September, 2015, our content library has doubled.
In addition to a wide selection of Western entertainment content, we have continued to invest in Japanese content consisting of original films, series, anime, reality shows, and documentaries.
Some titles that come to mind are The Naked Director, Ghost in the Shell : SAC 2045, Followers, Alice in Borderland, Arashi’s Diary - Voyage and more.
In 2021, Netflix will double down on our Japanese investment in order to continue our curation of a compelling content library made up of original and licensed titles across live action, anime categories.
This aggressive content investment by Netflix is industry leading across the Subscription-Video-on-Demand (SVOD) and VOD segment.
We continue to grow our Tokyo office as we expand our functions across content creation, marketing and business development.
Our partnerships in Japan continue to expand as our market penetration grows. In addition to two of the top three major mobile carriers, and a nationwide engagement with cable operators, we have deep relationships with all the top consumer electronics manufacturers, making our service and content easy to access for consumers across Japan.
The Marketing Partnerships team is responsible for driving conversation-worthy partner marketing initiatives to further gain memberships and generate buzz in the local market.
We manage three main categories of partners : 1) acquisition partners such as KDDI, J : COM, and 2) brand partnership partners such as Coca-Cola and Levi’s, 3) consumer products partners to develop merchandise as a standalone project, or in conjunction with other brand partnerships and marketing initiatives.
The primary focus of the team continues to be on acquisition partnerships working cross functionally with Business Development, Legal, and Product teams to further develop existing and new acquisition partners to drive sign-ups via marketing promotions.
Brand partnership and consumer products marketing initiatives are within scope, however, at a lighter portion of the balance.
Essential duties and responsibilities :
A big plus
Netflix Japan will not accept unsolicited resumes or applications from recruitment agencies, and we will not be responsible for any related fees.
Please do not forward resumes to our career page or employees.